5 things you need to perfect your marketing plan

Let’s clear the air here about what is a Marketing Plan. No, you don’t need the Executive Summary, unless you are applying for financing, sponsorship or a business partner. But YES! You do need to have an applicable Marketing Plan with smart, realistic objectives. Why? Well if it isn’t obvious, your business needs direction, goals, […]

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6 essentials for building your business brand

Richard Branson the founder of Virgin, famously said ‘the business branding that will thrive in the coming years are the ones that have a purpose beyond the profit’. Your businesses brand is like your reputation and if executed correctly can be your most important asset. Your brand can sell to your customers piggybacked off this […]

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8 reasons you need to start building brand equity

Brand Equity is an intangible positive asset which describes your brand’s figurative value. That value is determined by consumers perception of the brand and experiences whether good or bad with the brand. Positive Brand Equity occurs when an individual may favor one product/ service over another because of the particular brand associated with it, which […]

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